8 Points of Warning

John Stratton, chief marketing officer at Verizon Wireless recently spoke to a conference of ad agency Execs about how unhappy he was on continually wasting huge amounts of money on "overvalued, inefficient, rapidly eroding mass market advertising platforms that continue to under deliver." He delivered an 8 point warning which should really be seen as a wake up call for the many. You can see what he said here.