Never Lose Sight Of What 'Really' Matters

Unfortunately, much of what's good (or what could be good in business) is lost to the ether.

You're either talked out of it, too afraid to do it, or other people find a way of stopping you doing it.

Too much business these days is based on fear - fear of other people doing better, fear of being thought of as a fool, fear of what other people might think, fear of being found out to be a fraud - and yet most of the time, the simple ideas, the simple processes, the stuff people have been trying to change your mind about because 'there's a much better way now', are still actually the best way. It's just that there's too many people, businesses, advisors trying to justify their own existence (and bills) by making your life more complicated than it need be.


GOOD IDEAS ALTER THE POWER BALANCE IN RELATIONSHIPS, THAT IS WHY GOOD IDEAS ARE ALWAYS INITIALLY RESISTED

This is a line from a blog by a guy called Hugh Macleod who writes Gapingvoid.

In this posting he writes about How To be More Creative, in art, in business, in life, wherever.

I think this is one of the best manifestos for how you should think about your business and how you should relate marketing to it, I've seen in a long time. It's actually a pretty damn good blue-print for how you should look at life generally as well!

As he says: "If your idea is so good that it changes your dynamic enough to where you need them less, or God forbid, THE MARKET needs them less, then they're going to resist your idea every chance they can"

I can equate this to so many things I've come across in my years of work. Keep to what you believe in, don't make it more complicated than it need be, do it for you and if it's any good, a market will follow.